100 Years of the Phantom

Name: 100 Years of the Phantom
Start: 2026-01-26T15:18:51
Location: The Peninsula London

Created in partnership with the Rolls-Royce Enthusiasts’ Club, 100 Years of the Phantom is a landmark celebration marking a century of one of luxury motoring’s most revered icons. Blending stories of heritage, luxury and inspiration, the project featured a beautiful book, a high-profile launch and a programme of rich film and digital content. The result was a campaign that honours the Phantom’s enduring influence while connecting a global community united by a legacy of design excellence.

At the heart of the project is an expertly produced, fully illustrated hardback book authored by leading motoring afficionados and lifestyle journalists. Spanning more than 500 pages, it explores the Phantom’s extraordinary history through rare archival material, personal stories and expert insight. Alongside its historical depth, the book presents an elegantly curated guide to exceptional brands and experiences that reflect the publication’s spirit of refined, contemporary luxury.

The campaign launched at The Peninsula London with an exclusive gala event that brought together owners, collectors, industry leaders and international media. This impressive unveiling was complemented by an array of high-quality films, digital showcases and immersive screen content, including a dedicated online hub, ensuring the centenary’s stories of inspiration old and new reach and resonate with audiences worldwide.

The centenary celebrations for 100 Years of the Phantom – one of the most significant models in motoring history – were accompanied by a suitably momentous publication. Illustrated throughout with high-quality photography, this landmark book includes in-depth articles on models and stunning one-off cars from the Phantom series. It also features fascinating pieces on the club’s events and achievements, including a record-breaking gathering of classic cars, and a carefully curated selection of high-end products and experiences. Authored by a team of world-leading experts and award-winning writers, this coffee-table style book is essential reading for those with a passion for luxury design and the finer things in life.

The films that we produced for 100 Years of the Phantom were instrumental in bringing the campaign’s stories, people and legacy to life. At the heart of this programme was a flagship feature exploring the project’s defining themes and capturing the prestigious publication launch at The Peninsula London. This also included contributions from luxury motoring expert Ray Massey and key campaign partners. In addition, we created a series of partner profile films, which were showcased on elegant digital displays at the launch event and shared through the Rolls-Royce Enthusiasts’ Club website and wider publicity activity. Finally, we produced multiple social-media-friendly film clips to extend the campaign’s reach. The overall result delivered meaningful engagement, connecting with and inspiring audiences around the world across multiple platforms.

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We developed a range of sophisticated digital assets for the 100 Years of the Phantom campaign, designed to celebrate the project’s associated book, film and event. A dedicated online destination brought together feature films, editorial content and curated multimedia experiences, creating a rich and immersive resource for audiences worldwide. At the launch, dynamic digital displays enhanced the atmosphere with striking visual storytelling, while an e-book edition of the publication extended engagement beyond the readership of the print version. The campaign’s partner organisations also benefited from tailored digital profiles, showcasing their craftsmanship, expertise and services within an influential luxury-focused community.

The launch of 100 Years of the Phantom at The Peninsula London was a great success, bringing together more than 600 VIPs, collectors, motoring enthusiasts and media representatives for an unforgettable celebration of luxury, heritage and automotive excellence. Produced by St James’s House in partnership with the Rolls-Royce Enthusiasts’ Club, the beautifully crafted publication honours a century of the iconic Phantom through expert insight, striking imagery and compelling stories. Adding further prestige to the occasion, the extraordinary La Rose Noire Droptail served as a breathtaking centrepiece, captivating guests with its remarkable craftsmanship and reinforcing the event’s status as one of the standout occasions in the luxury calendar.