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Strive for Perfection

Strive for Perfection is a beautifully presented, fully illustrated hardback book, authored by motoring experts and award-winning writers. Produced in partnership with the Rolls-Royce Enthusiasts’ Club (or RREC), the publication celebrates the luxury motoring marque’s cars old and new, and the stories behind those who designed and produced the various models … and those who drive them to this day.

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The book’s articles range from historical pieces based on rare archival records to more contemporary stories of motoring innovation and sustainable luxury that still adhere to founder Sir Henry Royce’s call to “strive for perfection in everything you do”. It also features a luxury lifestyle guide, which includes a select portfolio of exceptional products, experiences and services.

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The book’s launch, which took place at Grosvenor House in London’s Mayfair, was attended by over 1,000 guests, who were treated to afternoon tea in the stylish venue’s Great Room. Guests to the suitably elegant occasion included RREC members and motoring experts, along with a host of VIPs and media representatives.

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