100 Years of the Phantom

Created in partnership with the Rolls-Royce Enthusiasts’ Club, 100 Years of the Phantom is a landmark celebration marking a century of one of luxury motoring’s most revered icons. Blending stories of heritage, luxury and inspiration, the project featured a beautiful book, a high-profile launch and a programme of rich film and digital content. The result was a campaign that honours the Phantom’s enduring influence while connecting a global community united by a legacy of design excellence.

At the heart of the project is an expertly produced, fully illustrated hardback book authored by leading motoring aficionados and lifestyle journalists. Spanning more than 500 pages, it explores the Phantom’s extraordinary history through rare archival material, personal stories and expert insight. Alongside its historical depth, the book presents an elegantly curated guide to exceptional brands and experiences that reflect the publication’s spirit of refined, contemporary luxury.

The campaign launched at The Peninsula London with an exclusive gala event that brought together owners, collectors, industry leaders and international media. This impressive unveiling was complemented by an array of high-quality films, digital showcases and immersive screen content, including a dedicated online hub, ensuring the centenary’s stories of inspiration old and new reach and resonate with audiences worldwide.