The Royal Addition

More than 1,200 guests gathered in the magnificent ballroom of Grosvenor House hotel in Park Lane on Friday 8 October 2021 to attend the official book launch of Strive for Perfection: The Royal Edition and the London Press Club Ball, which followed.

Produced by one of the world’s more prestigious and oldest car clubs, the International Club for Rolls-Royce and Bentley Enthusiasts (or RREC), in partnership with leading publisher St James’s House and written by an editorial team of experts, aficionados and tastemakers, this beautifully designed, 400-page hardback book celebrates the year of Her Majesty The Queen’s 95th birthday by exploring the ties between The Queen, the British Royal Family and royalty around the world with Rolls-Royce and Bentley motor cars.

In keeping with the launch’s lavish setting, a carefully curated selection of high-end brands were present at the Grosvenor House event, enabling guests to immerse themselves in a world of luxurious tastes, products and experiences.

The afternoon and evening’s proceedings also included the annual London Press Club Ball, which was attended by hundreds of editors and journalists from across the media. This year’s event, which raised 25,000 for charities and good causes, honoured LBC presenter Nick Ferrari with its prestigious Journalists’ Laureate award for excellence in journalism and broadcasting.

Video