How To Define Your Target Audience

A business’ target audience is made up of their most potential customers. They share similar characteristics and shopping habits that make defining your target audience more important than ever. Any successful marketing campaign depends on having the right target audience, otherwise, your company could end up spending money to advertise your products or services to […]

3 Luxury Trends To Stay Ahead Of In 2020

Luxury items are not basic necessities, but highly desirable items people need to get, and stay, ahead in the modern society. For many of today’s wealthy, they only need to spend a very small percentage of their income to acquire many of the season’s must-have luxury items and stay ahead of the trends. If your […]

4 Reasons Why Branding Is More Important Than Ever

Your brand is the soul of your business. With a strong brand, your business will continue to grow and thrive. In the current challenging business situation, growing your brand is increasingly important. Your business will sail without direction if there’s no brand as guidance. With that being said, here are some important reasons to focus […]


Importance of VE Day 75 Anniversary This year marks the 75th anniversary of VE Day. On 8 May, people throughout the UK, Europe and the United States will celebrate one of the most important events in modern history. What Is VE Day? So, just what is VE Day? VE Day, or Victory in Europe Day, […]

Cambridge Strategies: Innovation 800 Online.

Cambridge Strategies: Innovation 800 Online. Cambridge University Students’ Union (CUSU), in partnership with St James’s House, is excited to announce the latest release in their long-time partnership, Innovation 800.  This informative digital publication tells the story of eight centuries of innovative thinking from one of the world’s most prestigious universities.  Innovation 800 covers a range of subjects – from the impact of the University of Cambridge’s groundbreaking thinkers […]


St James’s House is producing a trio of titles to celebrate the centenary of the Royal Air Force. After the amazing success of The Queen’s 90th Birthday Celebration project, for which we were an official partner, we’re looking to build further on our relationships with the best of British institutions. Over the coming 18 months […]

PR and Marketing Expertise

St James’s House is now offering bespoke PR and marketing packages. Our new division is made up of award-winning PRs, journalists and industry experts who can craft creative campaigns that will raise your brand to new heights. We are currently offering these services exclusively to our existing clients and friends of St James’s House, which, […]

ICE’s 200th birthday

The Institution of Civil Engineers is one of the world’s most respected professional associations. Since it was formed almost 200 years ago, it has attracted many of the most famous and influential civil engineers in history.   Founded in 1818 and granted a Royal Charter in 1828, ICE’s aim is to “foster and promote the […]